Start With Story

Reflections on branding, creativity, and building something real.

This is where we think out loud — about the creative process, the small decisions that shape a brand, and what it means to build something that actually feels like you.

If it sparks something, we’d love to hear from you.

And if you’re ready to go deeper, our book and online course walk you through the same 7-step process we use with our clients — from your Origin Story to launch.

The Reluctant Marketer And What Helps Them Move Forward

The Reluctant Marketer And What Helps Them Move Forward

The Reluctant Marketer And What Helps Them Move ForwardStoryRise Marketing
Published on: 06/08/2025

At a recent market, we met a small-batch founder who believed in his product but didn’t know how to message it. Here’s what his story revealed and how finding the right words can help you move forward.

Behind the Brand
 You Built the Product. So Why Can’t You Talk About It?

You Built the Product. So Why Can’t You Talk About It?

 You Built the Product. So Why Can’t You Talk About It?
StoryRise Marketing
Published on: 27/07/2025

You made something great — but now you’re stuck trying to explain it. Here’s why early-stage product founders freeze, and what story can do to fix it.

Behind the Brand
How Brain Juice Coffee Found Its Voice

How Brain Juice Coffee Found Its Voice

How Brain Juice Coffee Found Its VoiceStoryRise Marketing
Published on: 17/07/2025

Brain Juice Coffee came to us with an idea and a question: how do we begin? Here’s how story helped them build a brand with clarity, connection, and voice.

Behind the Brand
Behind the Ad: What Really Goes Into “Launching”

Behind the Ad: What Really Goes Into “Launching”

Behind the Ad: What Really Goes Into “Launching”
StoryRise Marketing
Published on: 10/07/2025

We teach visibility — but that doesn’t mean launching our first paid ad was easy. Here’s what went wrong, what surprised us, and why this messy process still connects back to the seven steps.

Behind the Brand

Subscribe for honest insights, creative prompts, and real stories from the journey of building a brand —

from origin story to launch.

No fluff. Just the good stuff.